What happened?
In the summer of 2025 Verizon rolled out a three‑year price‑lock on its myPlan family of unlimited talk, text and data contracts. The idea was simple: lock the base monthly price for the duration of the agreement, shielding customers from the inflation‑driven hikes that have become common across the industry.
Fast‑forward to 16 June 2026 – the day Verizon introduced the new Simplicity Plan – and the price‑lock disappeared. The carrier quietly removed all references to the guarantee from the myPlan web pages and has not issued a press release or public comment about the decision.
How do we know?
Our team contacted Verizon for clarification but received no direct reply. However, an interaction with the carrier’s AI‑driven support assistant produced a clear answer:
- Enrolled before 16 June 2026 – customers who signed up for a myPlan option prior to that date will retain the three‑year lock on the base rate for talk, text and data.
- Enrolled on or after 16 June 2026 – any new myPlan activation, line addition or plan switch after the Simplicity launch no longer includes the price‑lock guarantee.
The AI’s response was the first concrete confirmation that the promise has been rescinded for future customers.
Why the change matters
For existing customers
If you were on a myPlan contract before mid‑June, you’re still protected. The carrier will continue to honour the original monthly price for the remaining term of the three‑year period, regardless of any subsequent price adjustments across the network.
For prospective buyers
Anyone looking to join myPlan now – whether as a new subscriber or by switching an existing line – should not expect a locked‑in rate. The base price can be altered at any time, subject to Verizon’s standard price‑review cycles. This effectively puts the plan back in line with the rest of the market, where carriers regularly raise rates each year.
How it compares to UK carriers
UK operators such as EE, Vodafone and Three have also experimented with price‑freeze offers, but they typically tie the guarantee to a specific contract length and clearly disclose any exclusions. Verizon’s silent removal mirrors a broader trend where carriers back‑track on consumer‑friendly promises when market pressures mount. UK shoppers should watch for similar shifts, especially as inflation continues to impact telecom costs.
What should you do?
- Current US myPlan users: Check your account start date. If you enrolled before 16 June 2026, you’re still covered. Keep an eye on your billing statements, but you can reasonably expect the base rate to stay static for the remainder of the three‑year term.
- Potential US customers: Treat myPlan as a standard unlimited plan with no price‑lock. If price stability is a priority, you may want to explore alternatives such as Verizon’s newer Simplicity Plan, which offers a simpler pricing structure but does not promise a multi‑year freeze.
- UK readers: While the story is US‑centric, it serves as a reminder to scrutinise any “price‑lock” or “price‑freeze” marketing claims. Verify the fine print and ask the provider directly how long the guarantee lasts and whether it applies to all fees or just the base rate.
Bottom line
Verizon’s three‑year price‑lock on myPlan lasted just over a year before being quietly discontinued on the same day the Simplicity Plan launched. Existing customers who signed up before 16 June 2026 retain the benefit, but anyone joining after that date should expect the usual annual price adjustments. The episode highlights the importance of reading the fine print on any carrier’s price‑protection promises – a lesson that applies just as strongly to UK mobile shoppers.