Samsung TV Plus widens its creator‑centric catalogue
Samsung has announced that its free, subscription‑free streaming platform, Samsung TV Plus, will start offering a slate of new creator‑led channels across a dozen markets. The move adds three UK‑specific channels, brings chef‑hosted food programming to the Asia‑Pacific region, and introduces a science‑focused channel in Latin America. All of the content is delivered without a subscription fee, supported by ads, and is available on Samsung smart‑TVs as well as compatible mobile devices.
What’s new in the United Kingdom?
In partnership with the UK‑based production house 208 Studios, Samsung TV Plus will debut three distinct channels aimed at different audience interests:
- Happy Place – a talk‑show style feed that pulls interviews and segments from Fearne Cotton’s popular podcast. Cotton, a former BBC Radio 1 presenter, commands a social following of over 15 million.
- Golf Life – a light‑hearted mix of golf highlights and comedy featuring personalities such as Ange, Jimmy and Tubes Bullard, whose combined audience tops three million.
- JOE Media – a news and entertainment channel that aggregates content from the JOE media brand, a digital outlet with more than 30 million followers across its platforms.
These channels sit alongside existing Samsung TV Plus offerings like Dhar Mann, Michelle Khare, Smosh and The Try Guys, further diversifying the service’s free‑to‑watch library.
Expanding into the Asia‑Pacific market
For viewers in Australia, New Zealand, the Philippines, Singapore and Thailand, Samsung TV Plus is adding Luke Nguyen’s World. The series follows Australian‑Vietnamese chef and TV personality Luke Nguyen as he travels, cooks and explores cultural stories. With over 95 episodes spread across nine seasons, the programme already airs in more than 150 countries, and its inclusion on Samsung TV Plus gives local audiences a deeper dive into Asian cuisine and travel.
Science for Latin America: Mark Rober TV
Brazil and Mexico will now receive Mark Rober TV, a 24‑hour channel dedicated to science, engineering and DIY projects. Rober, a former NASA engineer turned YouTube star, boasts a global following of roughly 79 million. The channel offers dubbed versions of his popular experiments, making the content accessible to non‑English‑speaking audiences.
Why the expansion matters for Samsung users
Samsung TV Plus currently reaches around 100 million monthly active users worldwide. By adding creator‑focused channels, Samsung is positioning the service as a bridge between the fast‑growing creator economy and traditional television. As Salek Brodsky, Head of Global TV Plus at Samsung Electronics, put it, “The creator economy has become a global phenomenon, reshaping how audiences discover and engage with content.” The quote underscores Samsung’s strategy to give digital influencers a television‑grade platform without the barriers of pay‑walls.
For UK consumers who already own Samsung smartphones or tablets, the service is also accessible via the Samsung TV Plus app, meaning the new channels can be streamed on the go. This cross‑device availability is particularly relevant for Android‑focused shoppers who value a seamless media experience across phone, tablet and TV.
How the new channels fit into the broader Samsung ecosystem
Samsung’s push mirrors similar moves by other smart‑TV manufacturers that are courting creators to fill the gap left by traditional broadcast. By curating content that already enjoys massive followings on YouTube, TikTok and Instagram, Samsung can attract viewers who might otherwise bypass linear TV altogether. The free‑to‑watch model also aligns with the expectations of younger audiences who are accustomed to ad‑supported platforms like YouTube.
What to expect next
The press release hints that Samsung will continue to add creator partnerships throughout 2027, though no specific names were disclosed. Given the rapid growth of creator‑driven media, it is likely that more niche genres—such as gaming, fitness and fashion—could appear on Samsung TV Plus in the near future.
Bottom line for UK Android shoppers
If you are considering a Samsung device—whether a Galaxy smartphone, tablet or a 2024‑model QLED TV—knowing that Samsung TV Plus now hosts exclusive creator channels could tip the scales. The service adds value without extra cost, delivering fresh lifestyle, sport, news and science content directly to your screen. Keep an eye on future announcements, as Samsung appears set to keep expanding its free content library, making the Samsung ecosystem increasingly attractive for cord‑cutters and mobile‑first viewers alike.
