Samsung adds a film‑focused art collection to its TV catalogue
Samsung’s Art Store – the subscription platform that turns compatible televisions into digital picture frames – has announced its first ever cinematic collection. The new lineup features 38 high‑resolution stills taken from a selection of celebrated A24 titles, including Everything Everywhere All at Once, Moonlight, Past Lives and Midsommar.
The partnership was confirmed in a press release from Samsung UK on 5 October 2026. Heeyeong Ahn, Vice‑President of Samsung’s Visual Display business, explained that the collaboration “expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens.” In practice, the stills are presented as digital artworks that can be displayed on the TV’s home screen when the device is in Art Mode.
What the collection actually offers
| Feature | Details |
|---|---|
| Number of images | 38 curated stills from A24’s catalogue |
| Resolution | Optimised for Samsung’s QLED, Neo QLED and OLED panels (up to 8K) |
| Availability | Part of the Art Store subscription, no extra charge beyond the regular fee |
| Supported models (2026) | Frame, Frame Pro, Neo QLED (R95H, S95H, QN80H, QN70H, M80H) and OLED S99H |
| Supported models (2025) | Earlier Neo QLED 8K/4K, Frame, Frame Pro, Q8F, Q7F |
The images are displayed using the same colour‑accurate engine that powers Samsung’s premium displays, meaning the subtle gradations of a film‑still can be appreciated in a living‑room setting just as they would on a museum‑grade monitor.
Why it matters for UK consumers
A fresh way to personalise a TV
For many UK households, a television is the most prominent piece of tech in the lounge. Samsung’s Frame series already markets the TV as a piece of décor that blends into a gallery wall when not in use. Adding a film‑centric collection gives owners a new visual language – instead of classic paintings or abstract prints, they can showcase a striking moment from a favourite movie.
No extra hardware cost
The cinematic collection does not require a separate device or a higher‑priced TV model. As long as the TV is on the list of compatible 2026 or 2025 devices, the content streams directly from the Art Store app. This is useful for shoppers who are already considering a Samsung TV for its picture quality and want a little extra personality without a one‑off purchase.
Subscription model stays the same
Art Store operates on a monthly or annual subscription (approximately £9.99 / £99 per year in the UK, though exact pricing can vary with promotions). The A24 collection is bundled into that fee, meaning existing subscribers gain instant access, while new users can try the service with a free‑trial period that Samsung occasionally offers.
How the collection fits into Samsung’s broader art strategy
Samsung’s Art Store launched in 2020 and has grown to become the world’s leading TV art subscription, now available in more than 117 countries and featuring over 5,000 works from 800+ artists. Partnerships with institutions such as the Metropolitan Museum of Art, MoMA and Musée d’Orsay have already turned the service into a virtual museum.
The A24 tie‑up marks the first time Samsung has deliberately leaned into cinema as an art form for its TV canvases. By selecting stills rather than full‑motion clips, Samsung sidesteps bandwidth and licensing complexities while still delivering the visual impact of a film’s composition, lighting and colour palette.
What to expect next
Samsung has hinted that the A24 collection is just the start of a broader “storytelling” push. Future releases could include stills from classic Hollywood studios, anime, or even user‑generated content from film festivals. For now, UK buyers can explore the collection by navigating to Art Store → Collections → Cinematic on any supported Samsung TV.
If you’re already subscribed, the new images should appear within the next 24‑48 hours. If you’re not, you can sign up via the TV’s Art Mode menu or through Samsung’s website, where you’ll also find details on any promotional pricing tied to new TV purchases.
Bottom line for the contract‑deal‑seeker
While the cinematic collection doesn’t directly affect the price of a Samsung TV, it adds a value‑added feature that can tip the scales when comparing models on a contract or outright purchase. A Frame TV that doubles as a personal cinema‑gallery may justify a slightly higher monthly instalment, especially when bundled with a broadband‑plus‑TV package that many UK providers now offer.
In short, Samsung’s latest Art Store update gives TV owners a fresh way to showcase their love of film without needing a separate display. For anyone already eyeing a Frame, Neo QLED or the new S99H OLED, the added artistic flexibility could be the extra incentive needed to sign a deal.
All information is based on Samsung’s UK press release dated 5 October 2026. Subscription fees and model availability are subject to change.
