Samsung’s Art Store gets a fresh boost from Art Basel Paris 2026
Samsung has announced that its Art Store – the digital gallery service built into a range of its premium televisions – will receive a sizeable update on the day the Paris edition of Art Basel opens at the Grand Palais. The company says 19 new works from galleries participating in the fair have been added to the platform, giving owners of compatible Samsung TVs a new way to bring contemporary art into their living rooms.
The move builds on a partnership that began a few years ago when Samsung first started streaming curated collections from Art Basel on its The Frame and other Art TV models. By expanding the catalogue ahead of the fair, Samsung hopes to keep the buzz alive for visitors and to let people who can’t travel to Paris experience a slice of the show from home.
What’s new in the collection?
Among the 19 additions, two pieces are highlighted by Samsung’s own communications:
- Elene Shatberashvili – “Poppies #4” – a vibrant, colour‑rich painting that showcases the Georgian artist’s talent for turning everyday subjects into striking visual statements.
- Hans Op de Beeck – “The Lounge (black and white)” – a meticulously rendered sculptural scene rendered in monochrome, offering a stark contrast to Shatberashvili’s palette‑driven work.
These two works illustrate the breadth of the new selection: one is a traditional oil‑on‑canvas piece, the other a three‑dimensional installation captured in high‑resolution photography. Samsung says the mix is intended to demonstrate how its OLED and QLED panels can faithfully reproduce both the subtle brushstrokes of a painting and the nuanced lighting of a sculptural space.
"Discovery is at the heart of Art Basel, and galleries play an essential role in introducing audiences to artists and their work," said Karim Crippa, Director of Art Basel Paris.
Beyond the headline pieces, the collection includes a range of mediums – from abstract canvases to photographic studies – all sourced from galleries that have been accepted into the prestigious fair. Samsung’s press release notes that the new works sit alongside the existing Art Basel collection already available on the service, effectively extending the fair’s reach beyond its physical dates.
How the service works on Samsung TVs
The Art Store is a subscription‑based platform that lives inside Samsung’s Smart TV ecosystem. Once a user signs up, they can browse the catalogue using the TV remote or a paired smartphone, select artworks, and have them displayed as a static image or a subtle slideshow on the screen. The service is compatible with a variety of Samsung models, including:
- The Frame and The Frame Pro – designed specifically as digital picture frames.
- Neo QLED 4K and 8K models such as the QN70H, QN80H, and the 2025‑year Q8F/Q7F series.
- OLED models – the S99H in Europe and the S95H series in the UK.
- Other premium sets – R95H, M80H and similar 2026 releases.
All of these televisions support the Art Store’s high‑definition image rendering, meaning colours, textures and lighting are reproduced with the fidelity that Samsung’s display technology promises.
Subscription details and pricing
While Samsung does not list a price in the press release, the Art Store traditionally operates on a monthly or annual fee, with a free trial period for new users. Existing Samsung TV owners in the UK can activate the service via the Samsung Smart Hub and will be prompted to enter payment details. The subscription grants unlimited access to the entire catalogue – not just the Art Basel selections – and includes regular updates as new exhibitions are added.
Potential buyers should be aware that the service is not bundled with standard TV warranties or Samsung’s typical software updates. It is a separate line item, similar to streaming services like Netflix or Disney+. For contract‑seeking consumers, it may be worth checking whether any broadband or mobile bundles from carriers such as EE, Three or Vodafone include a promotional discount for the Art Store.
Why UK Android‑phone‑friendly shoppers should care
Even though the Art Store lives on a TV, the service is tightly integrated with Samsung’s broader Android ecosystem. Users can:
- Control the TV via a Samsung Galaxy phone – using the SmartThings app, Android users can browse the catalogue, set up playlists, and even schedule when a particular artwork appears on the screen.
- Sync with Samsung’s One UI – the same account that powers Galaxy devices can be used to manage the Art Store subscription, meaning no extra login hassles.
- Enjoy a unified experience across devices – if you own a Galaxy tablet or a Galaxy Watch, you can receive notifications about new additions or curated exhibitions directly on those devices.
For Android‑centric households that already own a Samsung smartphone, the Art Store can feel like a natural extension of the ecosystem, adding a cultural dimension to the usual media consumption.
Availability and next steps
The new Art Basel Paris 2026 pieces are live today on Samsung Art Store for any market where the service is offered, including the United Kingdom. Users with a compatible TV can simply navigate to the Art Store app, sign in (or start a trial), and start exploring the fresh collection.
Samsung reminds potential users that the catalogue is subject to change – artworks may be added or removed without prior notice, reflecting the fluid nature of gallery exhibitions. The company also notes that a subscription is required and that fees apply, so shoppers should review the terms before committing.
Bottom line
Samsung’s latest Art Store update is a clear example of how hardware manufacturers are leveraging cultural partnerships to add value to premium devices. By delivering a curated selection of 19 new works from Art Basel Paris 2026, Samsung gives UK consumers a convenient way to enjoy world‑class contemporary art without leaving the sofa. The service’s integration with Android phones and the broader Samsung ecosystem makes it an attractive add‑on for existing Samsung users, though the subscription cost should be weighed against other entertainment options. For anyone looking to blend technology with a touch of gallery‑level aesthetics, the expanded Art Store is worth a look – especially if you already own a compatible Samsung TV.
