Samsung’s Art Store moves into cinema territory
Samsung has announced the first cinematic‑themed collection for its Art Store platform, bringing 38 carefully selected stills from the catalogue of independent studio A24 to compatible Samsung televisions. The move marks a shift from traditional paintings and photographs to iconic moments from modern film, giving UK households a new way to turn their living‑room screens into a gallery of movie history.
What the collection includes
A24 is best known for critically acclaimed titles such as Everything Everywhere All at Once, Moonlight, Midsommar and Past Lives. Samsung’s press release confirms that the new collection pulls stills from a range of those films, allowing subscribers to display memorable frames like the eerie midsummer tableau from Midsommar or the neon‑lit cityscape of Everything Everywhere All at Once.
“Our collaboration with A24 expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens,” said Heeyeong Ahn, Vice‑President of Samsung’s Visual Display Business.
The images are presented as high‑resolution digital canvases, taking advantage of the colour‑accuracy and contrast of Samsung’s latest OLED and Neo QLED panels.
Which TVs can show the collection?
The cinematic set is rolled out on a broad swathe of Samsung’s 2025‑2026 TV range:
| TV family | Example models (2025) | Example models (2026) |
|---|---|---|
| Neo QLED 8K/4K | Q8F, Q7F | QN80H, QN70H |
| OLED | S95H (global) | S99H (Europe) |
| The Frame / Frame Pro | Frame, Frame Pro | Frame, Frame Pro |
| Micro RGB | – | – |
In the UK, the flagship OLED S95H and the design‑focused Frame series are the most likely to carry the new content, as they already support the Art Store subscription.
How the Art Store works
Samsung’s Art Store is a subscription‑based service that streams artwork to the TV’s screen when the set‑top is in art mode. As of the latest figures, the platform is the world’s largest TV‑art service, available in more than 117 countries and offering over 5,000 pieces from more than 800 artists. Partnerships include heavyweight institutions such as the Metropolitan Museum of Art, MoMA and the Musée d’Orsay.
Pricing differs by market; in the UK the service currently runs at £9.99 per month, with a discounted annual plan. The subscription unlocks all collections, including the new A24 cinematic set, and users can switch between works via the TV remote or the Samsung SmartThings app.
Why this matters for UK buyers
For consumers who already own a Samsung TV, the addition of film stills adds a cultural dimension that goes beyond traditional wall art. It also aligns with the growing trend of using the living‑room TV as a multi‑purpose display – from streaming Netflix to showcasing personal photos and now, curated cinema moments.
From a contract‑deal perspective, the Art Store subscription can be bundled with carrier offers. Some UK mobile‑network operators are beginning to include Samsung TV promotions in their broadband‑plus‑mobile bundles, meaning a new TV purchase could come with a trial period for the Art Store, giving buyers a chance to test the cinematic collection before committing.
Comparison with rival services
Apple TV+ recently launched a limited “Apple TV Art” feature that displays stills from its own original series, but the catalogue is far smaller and tied to Apple hardware. Google’s Android TV platform does not yet offer a dedicated art subscription, although third‑party screensavers exist. Samsung’s advantage lies in its dedicated hardware (the Frame series) and a mature subscription model that already hosts thousands of works.
What to watch next
Samsung hinted that the A24 partnership is the first of several film‑focused collaborations. Future collections could include stills from classic Hollywood studios, anime, or even user‑generated content via the Samsung Artists programme.
For UK shoppers, the key take‑aways are:
- Device compatibility – ensure your TV is a 2025‑2026 model that lists Art Store support.
- Subscription cost – factor the monthly fee into any total‑cost‑of‑ownership calculations.
- Bundled offers – keep an eye on broadband‑mobile bundles that may include a free trial.
- Content refresh – Samsung plans to add new collections regularly, so the library will grow beyond the current 38 film stills.
Overall, the A24 cinematic collection adds a fresh, culturally resonant layer to Samsung’s Art Store, giving UK consumers another reason to consider Samsung’s premium TV range when hunting for a new screen – whether for gaming, streaming, or now, for a curated slice of modern cinema on the wall.
All information is based on Samsung’s September 2026 press release and publicly available UK pricing. Availability may vary by retailer and region.
